Delhi HC Protects Aman Gupta From AI Deepfakes, Fake Profiles - MediaNama
An Indian court issued an interim order protecting entrepreneur Aman Gupta from unauthorized use of his likeness, including AI deepfakes, across online platforms.
- Incident date
- May 2026
- Target
- Aman Gupta
In May 2026, the Delhi High Court issued an interim order to protect Aman Gupta, an entrepreneur and judge on Shark Tank India, from the unauthorized commercial use of his identity online. The order addresses concerns about deepfakes and other misuses of his persona.
What happened
The suit alleged widespread infringement including AI-generated chatbots impersonating Gupta, fake event listings, merchandise sales using his catchphrases, fake social media profiles, publication of contact details, and deepfake content. The court found that Gupta had established sufficient goodwill and public recognition. The order restrains the defendants from misusing Gupta's name, likeness, image, voice, or contact details without authorization, including through AI and deepfake technology. The court also allowed Gupta to flag newly discovered infringing websites, directing platforms to lock or suspend domain names and remove infringing material.