A unbelievable case of identity theft !

Aishwarya Rai Bachchan has initiated legal proceedings in the Delhi High Court to address the unauthorized use of her likeness and identity in AI-generated content. Her petition specifically targets the circulation of pornographic deepfake videos and the deployment of malicious chatbots that impersonate her while producing sexually explicit remarks.

What happened

The legal challenge is part of a broader trend where high-profile Indian celebrities are turning to the Delhi High Court to protect their personas from synthetic media exploitation. These individuals, whose livelihoods and reputations are tied to their public identity, face threats ranging from the unauthorized manipulation of their face and voice to the creation of false narratives. In the case of Aishwarya Rai Bachchan, the unauthorized content includes AI-generated imagery and chatbots that mimic her personality to deliver offensive or sexually colored commentary.

Experts note that the Delhi High Court has become a primary venue for these cases due to its specialized legal infrastructure and established precedents regarding intellectual property and personality rights. By seeking judicial intervention, these celebrities aim to secure protection against the misuse of their biometric data and the damage caused to their dignity by pervasive AI-driven identity theft.