Piers Morgan: AI Is So Powerful, A Deepfake Of Me Duped My Own Mother — SXSW London - Deadline

Broadcaster Piers Morgan recently shared that AI-generated deepfakes of his likeness have reached a level of sophistication that even his own mother was unable to distinguish them from reality. During an interview at SXSW London, Morgan expressed concern over the proliferation of viral videos imitating him, often disguised as clips from his Uncensored show.

What happened

Morgan’s likeness is being frequently imitated across social media platforms, where AI-generated clips feature him ranting on various topical subjects. The technology has proven effective enough to deceive close family members; Morgan noted that his mother was completely duped by one such video, believing it to be a legitimate recording of her son. The issue extends beyond casual viewers, as even those with long-term personal connections to the broadcaster are struggling to verify content. Katherine Jenkins, a classical artist and friend of Morgan for 20 years, admitted she has been momentarily fooled by similar social media clips. Both Morgan and Jenkins highlighted the growing difficulty in trusting visual media on platforms like TikTok, with Jenkins noting she is often nervous about the authenticity of the content she encounters. Morgan remains critical of the technology, though he maintains that human spontaneity and emotional depth currently provide a competitive edge over AI-generated arguments.