Have you seen a Quantum AI ad recently?

For over a year, social media users have been targeted by deepfake advertisements featuring prominent public figures to promote fraudulent investment schemes. These sophisticated ads leverage the likeness of trusted individuals to deceive viewers into engaging with unauthorized financial platforms.

What happened

The ongoing campaign utilizes deepfake technology to create convincing video advertisements that feature celebrities such as Martin Lewis and James Dyson. These figures have been forced to issue public statements confirming that they do not endorse any investment platforms, despite their likenesses being used in the ads. The Financial Conduct Authority (FCA) has officially confirmed that the platform known as Quantum AI is neither authorized nor registered to provide financial services within the United Kingdom. This trend highlights a growing challenge as AI-driven synthesis tools become more accessible, making it increasingly difficult for the public to distinguish between authentic content and malicious impersonations. Security experts and regulators advise individuals who encounter these advertisements to report them directly to the FCA and the respective social media platforms where they appear.