Diego Carreto voice deepfake — Sep 2026

In late September 2026, commercial announcer Diego Carreto discovered that his voice had been cloned using artificial intelligence to narrate a radio advertisement for a state government wine festival. Despite existing laws requiring written consent for voice cloning, the unauthorized advertisement had already been distributed across radio, social media, and the Visit México platform.

What happened

Diego Carreto, a 26-year-old announcer based in León, identified the unauthorized use of his voice on September 25, 2026. The advertisement, promoting the Vendimias Guanajuato 2026 festival, was produced by an agency named Creorama, which had been hired by the state tourism secretariat. Carreto confirmed he had never worked with, signed a contract with, or had any contact with the agency.

Although Mexican law already prohibited cloning a voice without written consent, the regulation lacked an effective mechanism for immediate removal. The advertisement remained active until Carreto, supported by the Mexican association of commercial announcers (AMELOC), applied public pressure. On September 29, the state tourism secretariat acknowledged that it had not authorized the use of AI-cloned voices and ordered the agency to either provide proof of permission or immediately suspend and replace the material. This incident highlighted the enforcement gap in existing copyright protections, serving as a catalyst for legislative debates regarding the responsibility of internet platforms to expeditiously remove AI-altered content.